The Idea Behind Ubik


ecognising that we often find ourselves at crossroads, even just a little bit of guidance can make the difference.

Just like the science-fiction novel “Ubik” portrays the complexities of far-distant futures, we believe that the present is already often complex enough. In an increasingly competitive and technologised world, everybody tries to jump on the bandwagons of growth and technology. It becomes easy to be left behind. The motivation behind setting up Ubik was to not let that happen and to allow everybody to reap the benefits of modernisation.

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